Essential steps of digital marketing plan
Before starting any business we have to a marketing plan that we have to make both plans for traditional as well as digital marketing .today we will see the all details or we can say the essential step of digital marketing.
We know every business needs digital marketing, it may be organic or paid but we have made a total plan of that for paid we have defined our monthly budget, etc according to our business now we see step by step.
Essential step of digital marketing plan
- Target audience
- Fix marketing goals
- Identify medium
- Execution & Monitoring
Every businessman is very well known what type of people are the customer of their business so we have to target such people using digital marketing .how we can decide who are our customer then you can find using which people need your service or product. where they located what is the educational and financial status of that customer using all these possibilities you can target people with the help of digital marketing.
Fix marketing goals
While before making any digital marketing plan you have to fix your marketing goals. like if you want leads for your business then execute a plan and run a campaign way if you want to website visit then we have to make such campaign for website visit so what is your goal fix first then use such a platform and run paid and organic campaign.
We know there are lots of digital marketing platforms like Facebook, google, youtube, Instagram, Twitter Linkedin Pinterest all this platform have their own specialty like youtube is used for only video promotion you can use it to feature your product and services as well as for demo video. you can use Facebook for B2C promotion and lead generation, Instagram is used for branding and product featuring you get the most engagement on this platform, Linkedin is used for B2B promotion and lead generation, Pinterest is used for image advertisement as well as to drive sales and website traffic, Google is used for searching nearby product services blog using this we can promote our product services and website.
Execution and monitoring
After making a plan and executing the plans means by defending your marketing goals, target audience, and advertising medium then you have to observe every ongoing campaign using different parameters such as like, comment, leads form filled visit on website .and after observing you realize that your campaign is going the right way or not if not then you can modify we can measure ROI as compare to our investment.